Meet the Founder
Enrique Peral, the founder of ShopperBuilder, is a Villanova University graduate with a degree in Marketing and International Business. At just 22 years old, he co-founded C7 Global, a branding and distribution company, where he served as Head of Marketing and Brand Development.
During his tenure, Enrique played a key role in developing private label and branded products for major retailers, including Walmart and Walgreens. He was instrumental in designing and launching brands such as Smoochie Soft toilet paper, Heavy Kitchen trash bags, and Smart Kitchen paper towels, which continue to thrive across Puerto Rico and the U.S. in Walgreens, Walmart, and other major retailers. Additionally, he contributed to the development of Walmart’s Great Value private label laundry detergent, gaining invaluable expertise in branding, product development, and retail distribution.
Twelve years ago, Enrique endured a battle with testicular cancer, which led him to sell his stake in C7 Global. Through his extensive experience in retail, distribution, and branding, he recognized inefficiencies in marketing execution and saw the need for faster, more automated solutions for retailers. This journey inspired him to create ShopperBuilder, leveraging his industry knowledge to develop cutting-edge software solutions that optimize operations and enhance marketing efficiency.